He’s being tipped as the eye candy for I’m A Celebrity, with bosses reportedly hoping he will strip off for the steamy jungle shower.
And James McVey lived up to his heartthrob status on Wednesday, as he showed off his muscled physique during a stroll along Surfers Paradise beach in Queensland, Australia.
The 24-year-old, who is a guitarist in British rock band The Vamps, seemed to be in good spirits as he soaked up the sun ahead of his entry into the critter-infested jungle.
The musician wore purple paisley print swimming shorts and accessorised with a skull pendant necklace.
He was the sixth celebrity who confirmed that he will be on the new series of I’m A Celebrity… Get Me Out Of Here.